【EngSUB】Road of the ROYAL WARRANT / Mr. Soichiro Yoshioka, president of TOKODO

At Terakoya NINJA, we transmit traditional Japanese culture. This time, we interviewed Mr. Soichiro Yoshioka, president of TOKODO, ROYAL WARRANT If you don't mind, please set [EngSUB] and enjoy this video. Click here for the official website of TOKODO, ROYAL WARRANT https://tokodo.co.jp/ 【Table of contents】 00:00 Introduction 00:20 About Tokodo / President Soichiro Yoshioka 01:15 Origin of Tokodo (Reasons why Japanese people are skillful and about food culture) 10:09 Appointed as a purveyor to the ROYAL WARRANT 12:30 About the chrysanthemum crest and peony pattern　 15:28 About overseas customers 19:20 Products popular with overseas visitors (Arita ware/Yamanaka lacquer ware/Mishima ware) 27:14 Advice for beginners 30:04 Products popular with Japanese people (1000 steps / Rinka / Arita ware) 36:45 Impact of Corona and review of tableware 38:46 Kyoto Kiyomizu ware and Kiyomizu temple 49:12 Advice for Terakoya NINJA 53:14 Message to YouTube viewers WHAT IS ROYAL WARRANT? The Royal Warrant was institutionalized in 1891 by the Imperial Household Ministry. To be eligible, the merchant needs to pass requirements such as delivering to the Imperial Household Ministry for at least five years. After strict examination, the merchant is officially certified. Tokodo received the Royal Warrant in 1949. After World War II, the system itself was discontinued in 1954. But Tokodo has continued to deliver tableware to the Imperial Household agency. In 1961, we delivered tableware when Fukiage Gosho (the imperial residential palace of Emperor Showa) was completed. In 1990, we delivered more than 20,000 tableware pieces when Emperor Heisei ascended to the throne. The number of delivered tableware pieces to the Imperial Household Ministry/Agency has exceeded more than 30,000. 【Experience traditional Japanese culture at Terakoya NINJA】 Wearing a kimono, enjoying a tea ceremony, arranging flowers, and learning to make Japanese sweets (Wagashi). These are the precious experiences that not only tourists visiting Japan but also Japanese people have always wanted. We welcome our guests with the best hospitality and a space that is suitable for an once-in-a-lifetime experience. Experience traditional Japanese culture; https://youtu.be/8vwMilPwK5Y Did Kiyomizu ware originate from Kiyomizu Temple in Kyoto? / Kyoto Kiyomizu ware, Kenzan https://youtu.be/rF7nGuQi5VU Interview about Japanese culture | Playlist https://www.youtube.com/playlist?list... Click here for Terakoya NINJA's official website https://terakoyaninja.stores.jp/ Click here for Terakoya NINJA's official reservation site https://reserva.be/terakoyaninja Terakoya NINJA's official Instagram https://www.instagram.com/terakoyaninja/ Terakoya NINJA's official Facebook https://www.facebook.com/terakoyaninja/ 　 Media companies and YouTubers applying for interviews and trial lessons can click here https://terakoyaninja.stores.jp/inquiry #TerakoyaNINJA #ROYALWARRANT #TOKODO #SoichiroYoshioka #HisMajestytheEmperor #FukiageImperialPalace #chrysanthemumcrest #imperialemblem　 #pottery #vessel #Hasamiware #togei #TaeIwasawa #Japaneseculture #Japan